{"id":1900,"date":"2015-04-22T10:38:36","date_gmt":"2015-04-22T10:38:36","guid":{"rendered":"http:\/\/nncacademy.com\/?p=1900"},"modified":"2024-01-10T13:04:09","modified_gmt":"2024-01-10T13:04:09","slug":"%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b1%d8%a8%d8%a7%d8%b9%d9%8a-%d9%8a%d9%83%d8%b4%d9%81-%d9%84%d9%83-%d9%86%d9%82%d8%a7%d8%b7-%d8%a7%d9%84%d9%82%d9%88%d8%a9-%d9%88%d8%a7","status":"publish","type":"post","link":"https:\/\/nncacademy.com\/?p=1900","title":{"rendered":"&#8220;\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0628\u0627\u0639\u064a&#8221; \u064a\u0643\u0634\u0641 \u0644\u0643 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u0646\u0627\u0634\u0626\u0629"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:right;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\",\"Print\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"%22%D8%A7%D9%84%D8%AA%D8%AD%D9%84%D9%8A%D9%84%20%D8%A7%D9%84%D8%B1%D8%A8%D8%A7%D8%B9%D9%8A%22%20%D9%8A%D9%83%D8%B4%D9%81%20%D9%84%D9%83%20%D9%86%D9%82%D8%A7%D8%B7%20%D8%A7%D9%84%D9%82%D9%88%D8%A9%20%D9%88%D8%A7%D9%84%D8%B6%D8%B9%D9%81%20%D9%81%D9%8A%20%D8%B4%D8%B1%D9%83%D8%AA%D9%83%20%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><a href=\"http:\/\/nncacademy.com\/wp-content\/uploads\/2015\/04\/nnc7.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-1901\" src=\"http:\/\/nncacademy.com\/wp-content\/uploads\/2015\/04\/nnc7-300x184.jpg\" alt=\"nnc7\" width=\"432\" height=\"265\" srcset=\"https:\/\/nncacademy.com\/wp-content\/uploads\/2015\/04\/nnc7-300x184.jpg 300w, https:\/\/nncacademy.com\/wp-content\/uploads\/2015\/04\/nnc7.jpg 616w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<div class=\"entry-content-wrap\">\n<section class=\"entry-content c5-article-content clearfix\">\u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062e\u0630 \u0623\u064a \u062e\u0637\u0648\u0629 \u0646\u062d\u0648 \u062a\u0646\u0641\u064a\u0630 \u0641\u0643\u0631\u0629 \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0627\u0643\u062a\u0634\u0641 \u0625\u0630\u0627 \u0645\u0627 \u0643\u0627\u0646\u062a \u0641\u0643\u0631\u062a\u0643 \u0642\u0648\u064a\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a\u060c \u0648\u0625\u0630\u0627 \u0645\u0627 \u0643\u0627\u0646\u062a \u062a\u0628\u0634\u0631 \u0628\u0645\u0634\u0631\u0648\u0639 \u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0645\u0631\u0628\u062d \u0623\u0645 \u0644\u0627\u060c \u0648\u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u0647\u0627.<\/p>\n<p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0628\u0627\u0639\u064a SWOT Analysis Or IE Matrix \u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u062a\u062d\u0644\u064a\u0644\u064a \u0644\u0645\u0639\u0631\u0641\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0642\u0627\u0626\u0645\u0629 \u0641\u0639\u0644\u0627\u064b\u060c \u0623\u0648 \u0645\u062c\u0631\u062f \u0641\u0643\u0631\u0629 \u0641\u0642\u0637) \u0648\u0648\u0636\u0639\u0647\u0627 \u0645\u0648\u0636\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u062d\u064a\u062b \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u0647\u064a \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629..<\/p>\n<p>\u0648\u0645\u0646 \u062b\u0645 \u062a\u0641\u0639\u064a\u0644\u0647\u0627 \u0648\u062f\u0639\u0645\u0647\u0627 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627\u060c \u0648\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0631\u0636 \u0644\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0623\u0648 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0623\u0648 \u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u0641\u0627\u062f\u064a\u0647\u0627 \u0643\u0644\u064a\u0627\u064b.<\/p>\n<p>\u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (\u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0648\u062e\u0637\u0637 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649)\u060c \u0648\u062e\u0637\u0637 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u062c\u0648\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0630\u0644\u0643 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u0646\u0648\u062f \u0627\u0644\u0623\u0631\u0628\u0639\u0629 (\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u2013 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u2013 \u0627\u0644\u0641\u0631\u0635 \u2013 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a).<\/p>\n<p>\u0648\u064a\u0642\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u0627\u0645\u0629 \u062c\u062f\u0627\u064b \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062a\u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0644\u062f\u064a\u0647\u0627\u060c \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0627\u062c\u062f\u0629 \u0636\u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0641\u064a\u0647 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/p>\n<p><strong>\u064a\u062a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0645\u0646 \u062c\u0627\u0646\u0628\u064a\u0646 \u0647\u0645\u0627:<\/strong><\/p>\n<h4><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \/ \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u2013 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641)<\/strong><\/h4>\n<p>\u0648\u0628\u0628\u0633\u0627\u0637\u0629 \u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0641\u064a \u0646\u0637\u0627\u0642 \u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u0647\u0646\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u062a\u0635\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0641\u0639\u0644\u0627\u064b \u0645\u0646 \u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0648\u0636\u0639\u0641\u060c \u0648\u0623\u0646 \u064a\u0628\u062a\u0639\u062f \u0639\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a.<\/p>\n<h4>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u2013 Strengths<\/h4>\n<p>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0623\u064a \u0634\u0631\u0643\u0629 \u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0635\u0627\u062f\u0631\u0647\u0627 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0625\u064a\u062c\u0627\u062f \u0645\u064a\u0632\u0627\u062a \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0641\u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0649 \u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u062a\u0646\u0627\u0641\u0633 \u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642\u060c \u0648\u0627\u0644\u062a\u0649 \u062a\u0628\u0646\u064a \u062d\u0648\u0644\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627.<\/p>\n<p>\u0628\u0645\u0639\u0646\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0648\u0627\u0644\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u0639\u0644\u0627\u064b \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u0627\u064b\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0645\u0643\u0646\u0629\u060c \u0648\u0639\u0644\u0649 \u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a\u060c \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u062a\u0648\u0641\u0631 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/li>\n<li>\u0648\u062c\u0648\u062f \u0627\u0644\u0639\u0645\u0627\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/li>\n<li>\u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0631\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u062b\u0644 iPod \u0645\u0646 \u0623\u0628\u0644.<\/li>\n<li>\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0642\u0648\u064a\u0629.<\/li>\n<li>\u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629 \u0644\u062f\u0649 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<li>\u0634\u0628\u0643\u0629 \u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0633\u0639\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u2013 Weaknesses<\/h4>\n<p>\u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0633\u0644\u0628\u0627\u064b \u0639\u0644\u0649 \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0645\u0639\u0646\u0649 \u0623\u064a \u0638\u0631\u0648\u0641 \u0648\u0639\u0648\u0627\u0645\u0644 \u0646\u0642\u0635 \u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u0639\u0644\u0627\u064b \u062a\u0639\u064a\u0642 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u063a\u064a\u0627\u0628 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0645\u0627 \u0647\u0648 \u0625\u0644\u0627 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u0639\u062f\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062d\u0645\u0627\u064a\u0629 \u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<li>\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0639\u064a\u0641\u0629.<\/li>\n<li>\u0633\u0645\u0639\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u064a\u0626\u0629 \u0628\u064a\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646.<\/li>\n<li>\u0634\u0628\u0643\u0629 \u062a\u0648\u0632\u064a\u0639 \u0647\u0634\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<li>\u0628\u0637\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/li>\n<li>\u0636\u0639\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u0648\u064a\u0637\u0644\u0642 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0645\u0639\u0627\u064b \u0644\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629) \u0627\u0633\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 Competitive Advantages\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0627 \u0647\u0649 \u0625\u0644\u0627 \u0630\u0644\u0643 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0630\u0649 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0635\u0648\u0631\u0629 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642.<\/p>\n<h4>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \/ \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a (\u0627\u0644\u0641\u0631\u0635 \u2013 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a)<\/h4>\n<p>\u0648\u0647\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0644\u064a\u0633 \u0644\u0644\u0634\u0631\u0643\u0629 \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u064f\u0633\u062a\u063a\u0644 \u0641\u064a \u0635\u0627\u0644\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u062a\u0635\u0628\u062d \u0641\u0631\u0635\u0629\u060c \u0623\u0648 \u062a\u0633\u062a\u062e\u062f\u0645 \u0636\u062f\u0647\u0627 \u0641\u062a\u0635\u0628\u062d \u062a\u0647\u062f\u064a\u062f\u0627\u064b. \u0648\u0647\u0646\u0627 \u064a\u0624\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u062d\u064a\u062b \u062a\u0624\u062e\u0630 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0641\u0631\u0635 \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629 \u0645\u0646 \u0646\u0627\u062d\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0641\u0649 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h4>\u0627\u0644\u0641\u0631\u0635 \u2013 Opportunities<\/h4>\n<p>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0628 \u0641\u064a \u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0645\u0639\u0646\u0649 \u0623\u064a\u0651 \u0638\u0631\u0648\u0641 \u0623\u0648 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0630\u0627\u062a \u0623\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0645\u0643\u0651\u0646\u062a \u0623\u0648 \u062a\u0645\u0643\u0651\u0646 \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0637\u0648\u0631 \u0648\u0627\u0644\u0646\u0645\u0648. \u0642\u062f \u064a\u0646\u062a\u062c \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0639\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0639\u0636 \u0627\u0644\u0641\u0631\u0635 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648 \u0627\u0644\u0646\u0645\u0648 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u0648\u062c\u0648\u062f \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u062d\u0643\u0648\u0645\u064a.<\/li>\n<li>\u0633\u0647\u0648\u0644\u0629 \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627.<\/li>\n<li>\u062d\u0627\u062c\u0627\u062a \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0644\u062f\u0649 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0644\u0645 \u064a\u0633\u0628\u0642 \u0644\u0623\u062d\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u0642\u0627\u0645 \u0628\u062a\u0644\u0628\u064a\u062a\u0647\u0627.<\/li>\n<li>\u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<li>\u0627\u0646\u062e\u0641\u0627\u0636 \u0641\u064a \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u064a\u0637 \u0628\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639.<\/li>\n<li>\u0625\u0632\u0627\u0644\u0629 \u0628\u0639\u0636 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0639\u064a\u0642\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0644 \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0641\u062a\u062d \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n<h4>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u2013 Threats<\/h4>\n<p>\u0623\u0649 \u0638\u0631\u0648\u0641 \u0623\u0648 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u062b\u0631\u062a \u0623\u0648 \u0642\u062f \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0633\u0644\u0628\u064a\u060c \u0648\u0647\u0649 \u0639\u0627\u0645\u0644 \u0645\u0647\u062f\u062f \u0623\u0648 \u0642\u062f \u062a\u0633\u0628\u0628 \u062e\u0633\u0627\u0631\u0629 \u0648\u0636\u0631\u0631\u060c \u0643\u0645\u0627 \u0623\u0646 \u0623\u064a \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062a\u0646\u0634\u0623 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0642\u062f \u064a\u0646\u062a\u062c \u0639\u0646\u0647\u0627 \u062a\u0647\u062f\u064a\u062f\u0627\u062a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0623\u062f\u0627\u0626\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631\u060c \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u0627\u0646\u062d\u0631\u0627\u0641 \u0641\u064a \u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0628\u062a\u0639\u062f\u064a\u0646 \u0641\u064a\u0647 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<li>\u062d\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u062f\u062e\u0648\u0644 \u0645\u0641\u0627\u062c\u0626 \u0644\u0645\u0646\u062a\u062c \u0628\u062f\u064a\u0644 \u0644\u0645\u0627 \u062a\u0646\u062a\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\n<li>\u0642\u0648\u0627\u0646\u064a\u0646 \u0645\u0639\u064a\u0642\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0641\u0631\u0636 \u0639\u0644\u0649 \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/li>\n<li>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/li>\n<li>\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0645\u0639\u064a\u0642\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/li>\n<\/ul>\n<p><strong>\u0648\u0625\u0644\u064a\u0643 \u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u0649 \u0645\u0628\u0633\u0637<\/strong><\/p>\n<p>\u062a\u0639\u0645\u0644 \u0634\u0631\u0643\u0629 (Sh.G) \u0641\u064a \u0645\u062c\u0627\u0644 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0633\u062a\u062d\u0648\u0630 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 10% \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u0630 \u0639\u062f\u0629 \u0633\u0646\u0648\u0627\u062a\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0645\u062a\u0644\u0643 15% \u0645\u0646 \u0633\u0639\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u0648\u062a\u0639\u0627\u0646\u064a 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